Search Engine Marketing Company
Business Plan
Executive Summary
Today, we are going to discuss
the development of a business plan specific for a SBA loan that is tailored
towards a search engine marketing company. The demand among the entrepreneurs is
immense and search engine marketing as these individuals are seeking to generate
as much traffic as possible to their website on an ongoing basis while having a
very good estimation of the costs that are associated with this service. As
such, and with the recurring themes revenue that are generated by search engine
marketing companies, these businesses are highly economically viable candidates
for a SBA loan.
First, you're going to want to
start with developing an executive summary for your search engine marketing
company. Here, you should provide an overview as to the search engine
optimization, pay per click marketing, viral marketing, development, and other
methodologies video marketing and search engine marketing that are applicable to
your clients. You really want to discuss how you intend to develop ongoing
relationships with businesses and how you can generate were crowing shoes
revenue by providing these services to business public.
Second, you're going to want to
thoroughly discuss the usage of your SBA loan funds as it relates to your search
engine marketing company. This includes discussing how much money you are
seeking, your equity contribution to the venture, the anticipated monthly
interest rate, the anticipated monthly repayment rate, and the term of the SBA
loan. You may also want to provide a brief overview of how you intend to use
these funds as it relates to your search engine marketing company.
Next, you're going to want to
discuss how you are qualified to operate your search engine marketing company on
a day-to-day basis. This includes discussing your experience as a business
manager, your educational background, the entrepreneurial background, and your
expertise as it relates to search engine marketing. At the end of the business
plan you may want to include a resume biography as it relates to your industry
experience.
Next, you're going to want to
really focus on the profit losses and cash flow statements that will be produced
during the first five years of operation. As this type of business operates with
relatively high gross margins, it is imperative that you show this to your SBA
loan bank or early on so that you are able to continue financing you need via
the small business administration. Further discuss this matter in the second
section of the business plan.
Finally, you're going to want
to provide an overview of how you intend to expand their search engine marketing
company during its first five years of operation. This may include hiring
additional search engine marketing experts, engaging in widespread marketing
campaigns, and developing ongoing third-party relationships with other marketing
firms that outsource their services to you on an ongoing basis.
SBA Loans for Search Engine Marketing Companies
In the second section of the
business plan you're going to want to discuss your equity contribution to the
business, how you intend to use your SBA loan, and the appropriate collateral
that you can put up in order to secure the financing that you're seeking. As it
relates to the usage of your SBA loan, you're going to want to discuss office
development, marketing collateral development, server costs, computer costs,
working capital needs, marketing capital needs, and other business expenses that
are commonly associated with search engine marketing companies.
Also very commonly discussed in
this section and business plan is whether or not you've taken money from
third-party investors, management equity, investor equity, the people that sit
on your Board of Directors, and the exit strategy is that you will use as it
relates to your business. As such, you should develop a one page to two page
summary that overviews all these matters simply while also showcasing the
organizational structure of your search engine marketing company.
Search Engine Marketing Company Services
In the third section of the
business plan, you're going to want to outline the search engine marketing
services you provide your clients. Frequently, this includes search engine
optimization campaigns, article writing campaigns, pay per click management,
affiliate marketing management, and other services that are commonly associated
with increasing a client’s visibility on the Internet. Again, you're going to
want to heavily focus on how you can generate recurring streams of revenue by
providing the services not only a one-time basis but on a ongoing basis that
will allow you to have a highly predictable stream of revenue.
You may also want to discuss
the preliminary pricing that is associated with your search engine marketing
services.
Search Engine Marketing Company Industry Analysis
Next, you're going to want to
discuss the search engine marketing company industry. First, you're going to
want to discuss the economy and how a root economic recession good it impact the
way that your company does business. Again, and here, you're going to want to
heavily focus on the fact that your search engine marketing company is able to
generate highly predictable streams of revenue that will allow the businesses
succeed in any economic climate. Additionally, the high gross margins are
generated from the search engine company revenues allow most of these businesses
turning profitable and cash flow positive in at any economic climate.
Next, you're going to want to
thoroughly focus on the search engine marketing company industry. Here, you're
going to want to summarize the number of search engine marketing companies
within the United States, market trends, will payrolls paid by these businesses
to search engine marketing employees, market trends, and any relevant piece of
legislation that may impact the way that your company does business. At the time
of this writing, there is no pending legislation that impacts the way they
search engine optimization firm or search engine marketing firm operates.
However, when the common trends
within this industry is for search engine marketing companies to act in a broad
capacity as it relates to providing not only Internet marketing services for
general advertising services as well. They should be thoroughly showcased
throughout your business plan when he presented to your SBA loan banker.
Next, you're going to want to
focus heavily on your Democratic profile as it relates to how you work with
clients for your four. Primarily, search engine marketing companies are sought
after by individuals or businesses that operate e-commerce websites. As such,
you should outline the number of e-commerce guide that sites with the United
States, the specific amount of revenues of these companies will generate, the
specific amount of profits at these companies will generate, and having to
effectively market the services to meet your potential clientele. Your marketing
plan will be further discussed in the next section of the business plan.
Finally, within this section,
you're going to want to thoroughly discuss the competition you'll face as you
operate as a search engine marketing firm. As those as these services are highly
commoditized, is extremely important for you to showcase to your SBA loan banker
you intend to differentiate your services from that of other people are already
highly established within the industry. As such, you may want to discuss how you
are able to provide the services at a lower cost, how you may be able to
outsource these services to several countries while acting in a project
management capacity, and other facets of facets of your business they'll provide
you with a competitive advantage.
Search Engine Marketing Company Marketing Plan
Next, we move on to the
Internet search engine marketing company marketing plan. Here, you're going to
want to thoroughly discuss at it, as it relates to your SBA loan application,
how you intend to attract clients to your business. For most, as you are
Internet-based business, you're going to want to focus on how you have a very
well-developed website, a portfolio of successful previous clients, your contact
information, preliminary pricing information, and how individual or business can
become a client of your firm.
Also, you may want to reiterate
the pricing schedule that people use as it pertains to your search engine
marketing services, and how you intend to implement programs that produce highly
recurring streams of revenue for your business.
Search Engine Marketing Company Financial Plan
Finally, we come to the search
engine marketing company financial plan. As we have discussed many times before,
you're going to want to have a well-developed cash flow analysis, balance sheet,
profit and loss statement, breakeven analysis, these ratios page, and eightfold
discussion pertaining to the assumptions of reviews when you are developing your
marketing plan. Additionally, as search engine marketing companies typically do
not have much collateral outside of their tangible computer assets, it is
important to get out line with individual assets you can put up as collateral as
it relates to your SBA loan. Of course, and as we've discussed many times
before, it's important for you to effectively provide your SBA loan banker with
all applicable information so that they can make an informed decision as to
whether or not to provide you with this type of finance.